You need to have a variety of tools in your affiliate toolbox
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You are probably asking “how many affiliate programs should I join?”  Be sure to avoid the mistake that many other people have made and that is joining too few affiliate programs on the one hand and too many on the other air cooler mould.Joining too few affiliate programs is a problem for three major reasons: Firstly, the bottom line is that you absolutely, must start earning multiple streams of income. One income stream, even two is not enough in today's world. If you are only relying on your job as your main source of income right now, you are a sitting duck for a financial disaster. If you lose your job or your health, you could be in big trouble financially. It is a very sad fact that most people are just one paycheck away from bankruptcy. The same applies to affiliate marketing. If you are relying on just one or two affiliate programs to pull in the bulk of your income, you are extremely vulnerable. If you have built up a big residual income in one program and it goes out of business so do you. You absolutely must develop multiple streams of income to be secure in today's world. Secondly, joining only one or two affiliate programs does not give you enough experience to compare strengths and weaknesses of different programs. It leaves you being unaware of different possibilities and that is very dangerous to your financial health.Thirdly, if you only have one or two different products or programs to promote, that is not enough to solve the many different problems people will be coming to you for.

You need to have a variety of tools in your affiliate toolbox so you can pull out the right one at the right time for the right person. If you do not, you will be leaving money on the table. It is that simple. Joining too many affiliate programs is a problem for two major reasons: Firstly, you will get very distracted. Focus has great power and if you have too many things to think about at one time, you will get confused. When you are confused, you do not take action. When you do not take action, you do not make money. Secondly, many people will not take you seriously. If you are promoting everything and anything, people will sense your lack of sincerity and have no desire to do business with you. One of the big secrets to affiliate marketing success is promoting things you have some experience with and believe in. But there is a happy medium somewhere in the middle of having enough products and programs to promote that keep you diversified and capable of solving multiple problems for people. Ideally, five to six different affiliate programs in a niche is generally the best starting point to build multiple streams of residual income online. This gives you enough experience with different programs to compare their strengths and weaknesses. It gives you enough diversity so you can offer your prospects the right solution at the right time. And it broadens your own affiliate portfolio enough so that you can survive a disaster just in case one of the affiliate programs you are promoting falls on hard times.

A point-of-purchase display, also known in the retail world as a POP display, is a merchandise display located close to your store’s point of purchase – the area in which your customers make their purchases. POP merchandise displays are great ways to showcase additional items for your customers to select as they’re checking out. While there are many different kinds of display fixtures perfect for creating POP merchandise displays, wicker baskets and wicker basket display racks are ideal for shop owners who want to add a bit of rustic charm and visual appeal to their stores’ décor. Fortunately, using these kinds of fixtures is easy for all businesses as they’re available in a wide variety of styles, shapes, and sizes!So, how to you go about actually using these wicker display fixtures for your POP merchandise displays?Step #1: Choose the Merchandise You Want to DisplayHaving a clear understanding of the kinds of merchandise you want to include in your POP display will help you determine what kind of wicker basket display fixtures you need to use. For example, if you plan to display a small amount of wrapped candies, you probably won’t need a very large wicker display rack; however, if you plan to display large amounts of candies, or any amount of large kinds of merchandise, you’ll either need bigger wicker basket racks or two or more smaller racks.NOTE: Keep in mind that wicker display baskets don’t provide any protection to the merchandise they hold.

In other words, if you plan to display edible items such as candy or baked goods, make sure you choose items that are pre-packaged in wrapper or have been securely wrapped before being placed in the display.Step #2: Evaluate the Display Space You Have to Work WithThe size of the display space you have to work with directly affects the size of the wicker basket rack you can use, as well as the number of display racks you can use. Take a look at the POP area of your store – this is generally the area where your checkout counter is located. Getting a feel for this space will help you determine not only what sizes of display racks you can use, but also the number of fixtures you can use.Step #3: Select the Best Wicker Basket DisplayOnce you’ve decided which kinds of merchandise you want to display and have evaluated the size of the display space you can work with, you’re ready to choose the wicker basket display fixtures, and the number of fixtures, that will work best for your POP merchandise display.You can find wicker baskets as:Single baskets.Baskets in round, square or rectangular, and oval or oblong shapes.Baskets positioned on floor stands.Baskets positioned on larger display racks, designed to hold as few as one basket and as many as nine.Baskets positioned on racks designed to rotate with wheels or to remain stationary.Remember, the only factor that makes a wicker basket or wicker display rack “right” or “wrong” is whether or not it works for your merchandise and the amount of space you have to work with.                          





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